ibcs records and tracks enquiries for all types of accommodation and services, with customisable reporting categories for source of enquiry and non-conversion reasons. You can analyse marketing effectiveness, identify weaknesses, produce standard documents and generate mail shots with ease.
The Prospects module is designed to record details of new enquiries through the sales process, leading a clear path to conversion of the details into a client account, and giving your sales team the important information they need to close the deal.
The system stores information of current, converted and former prospects that are all available for enquiry reports, including:-
- Enquiries by Date Range.
- Converted by Date Range.
- Source of Enquiry Analysis.
- Non-conversion Analysis.
- Required Space Analysis.
- Individual Agent Analysis.
- Demand Profile.
- Vacant Offices.
There is also the facility to add follow up communication to an enquiry and a reminder to follow up the call at a later date if required. Please see Task Management for more information.
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